<?xml version="1.0" encoding="UTF-8" ?>
<modsCollection xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xmlns="http://www.loc.gov/mods/v3" xmlns:slims="http://slims.web.id" xsi:schemaLocation="http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-3.xsd">
 <slims:resultInfo>
  <slims:modsResultNum>11</slims:modsResultNum>
  <slims:modsResultPage>1</slims:modsResultPage>
  <slims:modsResultShowed>20</slims:modsResultShowed>
 </slims:resultInfo>
 <mods version="3.3" ID="14467">
  <titleInfo>
   <title>Strategi Kreatif Dalam Periklanan :</title>
   <subTitle>konsep pesan, media branding, anggaran</subTitle>
  </titleInfo>
  <name type="personal" authority="">
   <namePart>Rama Kertamukti</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn">9789797698003</identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Jakarta</placeTerm>
    <publisher>Raja Grafindo Persada</publisher>
    <dateIssued>2015</dateIssued>
   </place>
  </originInfo>
 </mods>
 <mods version="3.3" ID="13806">
  <titleInfo>
   <title>Iklan Layanan Masyarakat</title>
  </titleInfo>
  <name type="personal" authority="">
   <namePart>Pujiyanto</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn">9789792920956</identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Yogyakarta</placeTerm>
    <publisher>ANDI</publisher>
    <dateIssued>2013</dateIssued>
   </place>
  </originInfo>
 </mods>
 <mods version="3.3" ID="14132">
  <titleInfo>
   <title>Penelitian Periklanan:</title>
   <subTitle>Teori dan Praktik</subTitle>
  </titleInfo>
  <name type="personal" authority="">
   <namePart>Davis, Joel J.</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <name type="personal" authority="">
   <namePart>Ellys Tjo</namePart>
   <role>
    <roleTerm type="text">Additional Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn">9789797694531</identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Jakarta</placeTerm>
    <publisher>Rajawali Pers</publisher>
    <dateIssued>2013</dateIssued>
   </place>
  </originInfo>
 </mods>
 <mods version="3.3" ID="11633">
  <titleInfo>
   <title>Strategi Perancangan Iklan Televisi Perusahaan Top Dunia</title>
  </titleInfo>
  <name type="personal" authority="">
   <namePart>SUYANTO, M.</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn">9797317951</identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Yogyakarta</placeTerm>
    <publisher>RUAS</publisher>
    <dateIssued>2005</dateIssued>
   </place>
  </originInfo>
 </mods>
 <mods version="3.3" ID="9801">
  <titleInfo>
   <title>Bagaimana Biro Iklan Memperoduksi Iklan:</title>
   <subTitle>Bimbingan Praktis Penulisan Naskah Iklan (Copywriting)</subTitle>
  </titleInfo>
  <name type="personal" authority="">
   <namePart>Agus, S. Madjadikara</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn">9792209808</identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Jakarta</placeTerm>
    <publisher>alfabeta</publisher>
    <dateIssued>2005</dateIssued>
   </place>
  </originInfo>
 </mods>
 <mods version="3.3" ID="7235">
  <titleInfo>
   <title>Advertising and the mind of the customer:</title>
   <subTitle>Iklan yang berhasil, yang gagal, dan penyebabnya</subTitle>
  </titleInfo>
  <name type="personal" authority="">
   <namePart>Haryono, Andreas</namePart>
   <role>
    <roleTerm type="text">Editor</roleTerm>
   </role>
  </name>
  <name type="personal" authority="">
   <namePart>SLAMET</namePart>
   <role>
    <roleTerm type="text">Translator</roleTerm>
   </role>
  </name>
  <name type="personal" authority="">
   <namePart>SUTHERLAND, MAX</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <name type="personal" authority="">
   <namePart>SYLVESTER, ALICE K</namePart>
   <role>
    <roleTerm type="text">Additional Author</roleTerm>
   </role>
  </name>
  <name type="personal" authority="">
   <namePart>TIM PORTA SANTA</namePart>
   <role>
    <roleTerm type="text">Director</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn">9794421596</identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Jakarta</placeTerm>
    <publisher>PPM (Lembaga Pendidikan Dan Pembinaan Manajemen)</publisher>
    <dateIssued>2004</dateIssued>
   </place>
  </originInfo>
  <slims:image>D%3A%5CMy+Document%5Cadv.jpg</slims:image>
 </mods>
 <mods version="3.3" ID="4869">
  <titleInfo>
   <title>Prinsip-Prinsip Pokok Periklanan Dalam Perspektif Global</title>
  </titleInfo>
  <name type="personal" authority="">
   <namePart>MUNANDAR, HARIS</namePart>
   <role>
    <roleTerm type="text">Editor</roleTerm>
   </role>
  </name>
  <name type="personal" authority="">
   <namePart>LEE, MONLE</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <name type="personal" authority="">
   <namePart>Johnson, Carla</namePart>
   <role>
    <roleTerm type="text">Additional Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn">9789793925943</identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Jakarta</placeTerm>
    <publisher>Prenada Media</publisher>
    <dateIssued>2007</dateIssued>
   </place>
  </originInfo>
  <slims:image>%5C%5CServer%5CCover+Buku%5C2006-02-08%5CPrPoPeGlo.JPG</slims:image>
 </mods>
 <mods version="3.3" ID="1497">
  <titleInfo>
   <title>Periklanan Promosi Aspek Tambahan Komunikasi Pemasaran Terpadu Jilid 2</title>
  </titleInfo>
  <name type="personal" authority="">
   <namePart>Saat, Suryadi</namePart>
   <role>
    <roleTerm type="text">Editor</roleTerm>
   </role>
  </name>
  <name type="personal" authority="">
   <namePart>YAHYA, DWI KARTINI</namePart>
   <role>
    <roleTerm type="text">Additional Author</roleTerm>
   </role>
  </name>
  <name type="personal" authority="">
   <namePart>SHIMP, TERENCE A.</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn">9796885182</identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Jakarta</placeTerm>
    <publisher>Erlangga</publisher>
    <dateIssued>2003</dateIssued>
   </place>
  </originInfo>
  <slims:image>%5C%5CServer%5CSS%5CPP2.jpg</slims:image>
 </mods>
 <mods version="3.3" ID="1496">
  <titleInfo>
   <title>Periklanan Promosi Aspek Tambahan Komunikasi Pemasaran Terpadu Jilid 1</title>
  </titleInfo>
  <name type="personal" authority="">
   <namePart>MAHANANI, NURCAHYO</namePart>
   <role>
    <roleTerm type="text">Editor</roleTerm>
   </role>
  </name>
  <name type="personal" authority="">
   <namePart>SHIMP, TERENCE A.</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <name type="personal" authority="">
   <namePart>SJAHRIAL, REVYANI</namePart>
   <role>
    <roleTerm type="text">Additional Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn">9796885174</identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Jakarta</placeTerm>
    <publisher>Erlangga</publisher>
    <dateIssued>2003</dateIssued>
   </place>
  </originInfo>
  <slims:image>%5C%5CServer%5CSS%5CPPro1.jpg</slims:image>
 </mods>
 <mods version="3.3" ID="492">
  <titleInfo>
   <title>Prinsip-Prinsip Pokok Periklanan Dalam Perspektif Global</title>
  </titleInfo>
  <name type="personal" authority="">
   <namePart>MUNANDAR, HARIS</namePart>
   <role>
    <roleTerm type="text">Editor</roleTerm>
   </role>
  </name>
  <name type="personal" authority="">
   <namePart>LEE, MONLE</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <name type="personal" authority="">
   <namePart>Johnson, Carla</namePart>
   <role>
    <roleTerm type="text">Additional Author</roleTerm>
   </role>
  </name>
  <name type="personal" authority="">
   <namePart>Priatna, Dudy</namePart>
   <role>
    <roleTerm type="text">Translator</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn">9793464100</identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Jakarta</placeTerm>
    <publisher>Prenada Media</publisher>
    <dateIssued>2004</dateIssued>
   </place>
  </originInfo>
  <slims:image>%5C%5CServer%5CCover+Buku%5C2006-02-08%5CPrPoPeGlo.JPG</slims:image>
 </mods>
 <mods version="3.3" ID="413">
  <titleInfo>
   <title>Sihir Iklan :</title>
   <subTitle>format komunikasi mondial dalam kehidupan urban-kosmopolit</subTitle>
  </titleInfo>
  <name type="personal" authority="">
   <namePart>Wahyu Wibowo</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn">9792204334</identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Jakarta</placeTerm>
    <publisher>alfabeta</publisher>
    <dateIssued>2003</dateIssued>
   </place>
  </originInfo>
  <slims:image>%5C%5CServer%5CCover+Buku%5C2006-02-04%5CSihIklan.JPG</slims:image>
 </mods>
</modsCollection>
